South Africans gaming loyalty programmes to survive a tough economy
Loyalty has become a key growth driver, powered by data that reveals what keeps consumers buying and spending more. South ...
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Tag: brand research
How identity-driven brands are winning trust in banking
South Africa’s banking sector is among the most advanced in the world; technologically sophisticated, highly competitive and globally respected. Yet, ...
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What the latest Marketing All Product Survey reveals (with video)
The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (MAPS), delivering the most ...
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Brand Africa 100: 2022’s best brands in Africa
Nike, Adidas, Samsung, Coca-Cola, Apple, and Tecno maintained the same positions they occupied last year.
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First phase of MAPS research completed
Completing fieldwork for the first MAPS research required adapting and innovating due to Covid-19. Nevertheless, Plus 94 Research has completed ...
Read moreDetails#Dimension2020: Media and Me – winning in a personalised media world
This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an ...
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