What the latest Marketing All Product Survey reveals (with video)
The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (MAPS), delivering the most ...
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Tag: brand research
Brand Africa 100: 2022’s best brands in Africa
Nike, Adidas, Samsung, Coca-Cola, Apple, and Tecno maintained the same positions they occupied last year.
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First phase of MAPS research completed
Completing fieldwork for the first MAPS research required adapting and innovating due to Covid-19. Nevertheless, Plus 94 Research has completed ...
Read more#Dimension2020: Media and Me – winning in a personalised media world
This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an ...
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Too many marketing and media people wasting money
It seems South Africa’s pool of brand and media research data is emptying faster than a dam in then middle ...
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‘Happiness is about experiences’: SA’s 2017 Icon Brands
Research house Ask Afrika recently revealed the top 10 Icon Brands in South Africa. Michael Bratt attended the awards evening; ...
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