Tag: brand research

Loyalty has become a key growth driver, powered by data that reveals what keeps consumers buying and spending more. South ...

South Africa’s banking sector is among the most advanced in the world; technologically sophisticated, highly competitive and globally respected. Yet, ...

The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (MAPS), delivering the most ...

Nike, Adidas, Samsung, Coca-Cola, Apple, and Tecno maintained the same positions they occupied last year.

Completing fieldwork for the first MAPS research required adapting and innovating due to Covid-19. Nevertheless, Plus 94 Research has completed ...

This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an ...