Completing fieldwork for the first MAPS research required adapting and innovating due to Covid-19. Nevertheless, Plus 94 Research has completed the first phase of the survey. Read more
This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an increasingly personalised media world. Read more
It seems South Africa’s pool of brand and media research data is emptying faster than a dam in then middle of the drought-stricken Great Karoo. Read more
Research house Ask Afrika recently revealed the top 10 Icon Brands in South Africa. Michael Bratt attended the awards evening; here’s what went down. Eight thousand brands are measured acros... Read more
After three years, the results of Spark Media’s latest ROOTS research have been released. Britta Reid decided to take a deep dive into the data about Sandton and its residents. Last mo... Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.