Too many marketing and media people wasting money
It seems South Africa’s pool of brand and media research data is emptying faster than a dam in then middle ...
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Tag: brand research
‘Happiness is about experiences’: SA’s 2017 Icon Brands
Research house Ask Afrika recently revealed the top 10 Icon Brands in South Africa. Michael Bratt attended the awards evening; ...
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Down to the ROOTS of Sandton and its consumers
After three years, the results of Spark Media's latest ROOTS research have been released. Britta Reid decided to take a deep ...
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