Tag: brand

There can be no doubt that the Ford Kuga brand in South Africa is in trouble following the model’s propensity ...

People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an ...

If 2016 was nothing else, it was a watershed year for the concept of branding. In the previous 12 months, ...

Understanding this growing and influential virtual community, that is Black Twitter, presents a unique opportunity for brands in South Africa ...

In 1957 Vance Packard’s book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level ...

Media monitoring and analysis is a bone of contention for professional PR and communication firms and professionals.  All are dependent ...