Tag: brands

As I sit down to write this, I have missed the deadline for this piece twice already. What started out ...

“Some may call her the new girl in town, but those familiar with data and performance marketing will tell you ...

As media planners, we are constantly looking back into the past, to project the future. While successful most of the ...

In business boardrooms the world over, as soon as someone mentions TikTok, there is often a silence and a hesitancy ...

“How well do your agencies contribute to your business growth?” SCOPEN 2021-2022 posed this question to senior marketers when researching ...

PR consultants should use trends as a guideline to come up with tailor made solutions for each of their clients.