Addressable media: A step up from programmatic buying
The buzzword making the rounds for a long time has been programmatic, introducing technology to make ad buying easier, quicker ...
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Tag: brands
Combustible: The new politics of branding
In the current combustible political climate, brands (and their CEOs) find themselves thrust into the centre of the political arena. ...
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Best digital minds make a mark at IAB Summit PLUS all the winners
This year’s IAB SA third annual Digital Summit brought together the best digital minds to share ideas, reveal the trends ...
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The only constant is change – and consolidation
The only constant in general is change, while the only constant in the world of technology is consolidation. At least ...
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Tech and business: The era of deep change is upon us
There has been a seismic shift in the global political landscape. From Donald Trump in the US and his challenges, ...
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Branding in the post-truth age
If 2016 was nothing else, it was a watershed year for the concept of branding. In the previous 12 months, ...
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