The BRC delivers, again, this time with Products & Brands Survey too
The results of the first Broadcast Research Council Products & Brands survey were announced at an industry event.
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Tag: Broadcast Research Council of SA
Ukhozi maintains position as top radio station and other RAM results
What stations listeners are up, and who is down. Lwazi Mpofu takes a look at the winners and losers in ...
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SEMs and LSMs: Play the ball where it lies
Media planner Gordon Muller took the opportunity to explain SEMs vs LSMs at the most recent release of the BRC ...
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Gagasi makes national top 10: May 2018 RAM release analysis
Radio reach has increased slightly from 90% to 91%... this is just one of the insights from the Broadcast Research ...
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Got the BRC data, now broadcasters must use it to tell compelling stories
The BRC has delivered the data, now the broadcasters, with their marketing intelligence and sales teams, must create compelling stories ...
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Did stations lose listeners after the big drive time reshuffle?
How much did the great radio reshuffle of 206/2017 impact on listeners? The data tells that story...
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