Tag: campaign

An innovative case study from alcoholic beverage manufacturer Heineken, around the use of new technology in marketing, a first in ...

Our Friday World of Media column wraps the week’s most interesting, informative, weird or wonderful media stories from around the ...

South African fast food chain Nando’s has unveiled the fruits of its #rightmyname marketing campaign, which has been a massive ...

The expectations of the client and the agency need to be spelled out from the start. Sometimes rescuing the previous ...

Inspired by the actions of television show Grey's Anatomy, which is highlighting the serious issue of women abuse through a ...

Content marketing is not easy. In fact, it’s one of the most difficult forms of marketing to master. First off, ...