Tag: client

Agencies – stop acting like the Godfather. The media owners are just trying to do their jobs. Media owners – ...

With the separation of creative and media agencies, creative agencies brought in a resource-based model, where time and resources are ...

Vizeum’s South African arm is contributing more to the global business, and the launch of a new business tool will ...

The components that make up an advertising campaign can be compared to different body parts. And just like body parts, ...

No sooner was my last column, Clients from Hell, published than an email arrived in my inbox from another friend ...

What if agencies opt out of all pitches called by their own clients? This radical approach could benefit both parties, ...