How to avoid brand hijacking and other threats when Amazon launches next year
With news out that Amazon online shopping will be available to South Africans in February 2023, local CMOs should not ...
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Tag: CMO
Why media agency pitches will lead the way in 2021
Listening to our agency and client colleagues in recent months as well as investigating through our own research via SCOPEN ...
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Why don’t most large advertisers treat marketing as a core competency?
As Peter Drucker taught us, marketing is the distinguishing, unique function of a business. But how come so many advertisers ...
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IT and marketing, mobile’s odd couple
IBM’s State of Marketing study surveyed more than 350 marketing professionals across a wide range of industries and geographies. The news ...
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Getting the right media mix for the right media spend
In theory, I love it when digital budgets get cut. No, really, I’m not crazy. Of course, the budget cuts need ...
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