The top crisis communication and brand fails of 2020
The year twenty-twenty went from 'twenty plenty' to 'twenty empty' for most people, corporations, and global brands.
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Tag: communications
Media must step up the fight against Covid-19
With government being painfully soft on policing those who break CoVid-19 rules, is it not time for the news media ...
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How to write a perfect press release to achieve great media traction
Distributing a press release to a generic media contact list without selecting the relevant industry media, you might miss the ...
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#MediaEntrepreneur: Gophe’s love of the game inspired his media startup
Myolisi Gophe launched the Cape At 6 Sport website and magazine in 2019. It is a title covering the field ...
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Strategy for success: Using your personal brand as a business tool
If your life came down to one catchphrase, or one line, how would you define 'you'? A personal brand statement ...
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Why the time is right to leverage the power of influence
Gone are the days when a brand could broadcast a message over the radio or TV and rest assured their ...
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