Five branding mistakes you should avoid in your small business
Small and medium enterprises tend to underestimate the power of branding. This must rank as one of the deadliest mistakes ...
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Tag: communications
Fairey’s inauguration posters may define political art in Trump era
The American street artist Shepard Fairey created a poster for Barack Obama’s presidential election campaign. It was 2008 and the ...
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The new paraphernalia of communications 2017
"What happens in Vegas, no longer stays in Vegas: It goes viral." That’s the reality of the global communications space, ...
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Go digital, or prepare to face obsolescence
Ex-Apple CEO, John Sculley, recently warned finance companies that they should plan for radical change or prepare for obsolescence. He ...
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Forget mobile-first, it’s mobile-always
As smartphones reach saturation point in developing markets and make up a significant part of phone ownership in developing nations, ...
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What’s really going on in the SA mobile market
R39.5 billion. That’s the amount South Africans spent on cellphone contracts in 2015*. This analysis of the market is possible ...
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