How to spell G-O-L-D in public relations
At the 2015 PRISM Awards for PR Excellence, marcusbrewster’s campaign for Robertsons #SkyDine was awarded the Gold in the category: ...
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Tag: communications
Why the humble press release will strike it rich
As communication tools go, there’s nothing more unassuming than the humble press release. Even some PR professionals seem to apologise ...
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Good leaders are visible
Stop and ask anyone to identify political leaders holding executive office in South Africa and you will be shocked at ...
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‘Vanilla approach’ doesn’t do media owners any favours
Two recent conversations spurred me to reflect on the state of media owner and media agency relationships. I had coffee ...
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‘Greenwashing’ our troubles away
We live in a world of mixed messages, nowhere more than around the environmental health of our planet. While humans ...
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PRs beware! Journalists are grammar snobs, and rightly so
Fact: Generally, journalists – at least those that still take their trade seriously – have a love-hate relationship with public ...
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