Taking a ‘partnership approach to PR pricing models
In today’s fast moving and digitally-driven world of marketing and communications, it can be difficult for small and medium sized ...
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Tag: communications
How to spell G-O-L-D in public relations
At the 2015 PRISM Awards for PR Excellence, marcusbrewster’s campaign for Robertsons #SkyDine was awarded the Gold in the category: ...
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Why the humble press release will strike it rich
As communication tools go, there’s nothing more unassuming than the humble press release. Even some PR professionals seem to apologise ...
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Good leaders are visible
Stop and ask anyone to identify political leaders holding executive office in South Africa and you will be shocked at ...
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‘Vanilla approach’ doesn’t do media owners any favours
Two recent conversations spurred me to reflect on the state of media owner and media agency relationships. I had coffee ...
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‘Greenwashing’ our troubles away
We live in a world of mixed messages, nowhere more than around the environmental health of our planet. While humans ...
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