Transparency: Make it your problem before someone does it for you
Some large brands like Unilever recently said the media business needs to take some responsibility for the way it enables ...
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Tag: consumer data
The year that was, and what is coming
It was an eventful year for media in 2016, and 2017 looks set to continue the trend. Cindy Diamond, group sales ...
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Tritech Media tests offshore waters
A slew of acquisitions has cemented fast-growing media technology firm Tritech Media as a front runner in SA’s digital media space, ...
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Insight: Media agencies will do more with less
It is expected that media industry commentators will annually nail their colours to the mast by committing themselves to predicting ...
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Insight: Expect a steep growth curve in programmatic buying
Programmatic buying and buying using Real Time Bidding (RTB) have been some of the big buzz words for 2014. With ...
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