Tag: consumer journey

If you want to cater to the modern consumer, you have to adopt a new approach to customer experience - ...

It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the ...

This article is based on a paper presented at the recent 17th annual Pan African Media Research Organisation’s (PAMRO) conference ...

In Microsoft’s manifesto entitled “Our Worldview”, CEO Satya Nadella argues: “We are moving from a world where computing power was ...

Purpose driven marketing campaigns that consider content as well as context will ensure that brand objectives are met successfully. A ...

Since their customers today live in a multichannel world, brands need to think carefully about how they will use different ...