Brand-backed influencer campaigns can be hard to spot
Nearly three-quarters of Generation Z (people born between 1996 and 2010) follow at least one influencer on social media platforms ...
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Tag: consumers
Trust and human connection key brand differentiators in the AI era
A changing world is shaking up customer expectations, putting pressure on brands to step up. Even amid rising costs, customers ...
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Finding insight… on golf courses and mountain tops!
In a commercial world that seems drunk on data, how can brand owners and their agencies best use it to ...
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Breaking down silos: Unlocking collaboration for exceptional customer experience
Delivering exceptional customer experiences has become a top priority for companies across industries, particularly in highly competitive environments where there ...
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Live, now: the real-time marketing gamechanger
The revolution of live shopping technology brings a unique opportunity to local agencies looking to elevate their brand portfolios with ...
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Consumers are apathetic as the state of brand engagement on- and offline disappoints
Online engagement has grown significantly over the years as more consumers chose digital options to buy groceries, medication and clothing, ...
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