The top crisis communication and brand fails of 2020
The year twenty-twenty went from 'twenty plenty' to 'twenty empty' for most people, corporations, and global brands.
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Tag: consumers
It seems that Black Friday came a little earlier this year!
I popped out to the shops on the Wednesday before Black Friday, thinking that I’ll get my goodies before it ...
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E-commerce acceleration brings change to brands and consumers
The future of ecommerce has arrived earlier than expected thanks to Covid-19. While this is good for brands that have ...
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Online FMCG shopping leapfrogs five years
As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has ...
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Brands walking a tightrope between creativity & technology, innovation & empathy
The role of brands in society is constantly shifting, but they’re becoming an ever more important part of our lives. ...
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An unmissable event for analysis ninjas, reporting squirrels and curious marketers alike
The new PAMS 4 WAY FUSION contains an unprecedented 953 909 612 data points, making it an essential tool for ...
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