For the love of convenience
Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more ...
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Tag: consumers
Advertising report: Africa’s most effective and trusted channels
GeoPoll’s study found that the internet (social media and other websites) and TV are the most consumed media channels by ...
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The challenge of embracing new research practices in the digital age
Innovation approaches and analytical thinking are key in maintaining research integrity. Many of us are grappling with the question of ...
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Research into the minds of online South Africans
The Publisher Research Council commissioned InSites Consulting to conduct a study among online consumers. This is what they discovered.
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It takes more than bad press to kill a brand
Whenever a major retail brand does something incredibly stupid, I am contacted by the business media with the question: “Does ...
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Is UX the new CX?
As much as the digitisation shift was a Darwinian survival tactic, it has also delivered numerous unintended consequences.
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