Key tech trends for media practitioners in today’s world
Artificial intelligence, virtual reality, and voice are some of the key tech trends that will shift the media industry in ...
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Tag: consumers
It pays to be emotional: Developing stronger ties between brands and purpose-driven consumers
I am a ‘feminist’. It’s a title that’s crept up on me over the last few years, as I’ve become ...
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Tbo Touch on creating and marketing brands in a competitive space
Understanding a consumer’s culture, genuinely getting closer to them and making them part of your brand’s story are key elements ...
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Micro moments, consumer insights and the future of media planning
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our ...
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Habana and Carter: Using brand ambassadors and activations to great effect
Mastercard officially kicked off its road to the 2019 World Cup by announcing Bryan Habana as its newest brand ambassador, ...
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How to win high-end and low-end consumers without harming your brand
it is important to successfully find a sweet spot for high-end and low-end consumers and common factors that bind both ...
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