Tag: consumers

 The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there's been growing criticism ...

Driven by a new human intelligence unit, The MediaShop is evolving its business strategy around deeper consumer insights and customised ...

Organisations and brands providing services and products to consumers have to ensure that they have social media departments and digital ...

Looking ahead, the prognosis for ad spend in West Africa is bright, as adjudged by many credible analysts and professionals.

It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the ...

When thinking about this blog in the midst of the daily humdrum, the story of the three bricklayers came to ...