‘It’s time to muck in – there should be way more of us (on social media)’
At the forefront of a deep shift in the news landscape, one of journalism’s biggest personalities – also one of ...
Read moreDetails
Tag: content creators
The psychology of influence
What makes one voice rise above the noise in the crowded digisphere? In an age where anyone with a smartphone ...
Read moreDetails
Pot of gold?
Social media content creation is a space that’s increasing in value locally, with 45.34 million South Africans using the internet ...
Read moreDetails
Creators aren’t just influencers, they’re entrepreneurs
"That’s not a real job.” A father tells his daughter as she shares her dream of becoming a full-time content ...
Read moreDetails
The power is back with the people
How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl? ...
Read moreDetails
Reality TV is dead – celebrity is not
Long live reality TV -- but I’m afraid that reality TV was killed by the creator economy. Creator content is, ...
Read moreDetails
