Finding the creative sparkle to forge powerful connections
Having a central connecting idea greatly improves the chances of campaign effectiveness by facilitating integrated planning and customising formats for ...
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Tag: creativity
A challenge to brands to foster diversity of thought
Studies have shown that diversity actually enhances creativity. It encourages the search for different perspectives and insights that lead to ...
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Research proves that creativity makes good business sense
We all know that advertising sells, but do those award-winning creative campaigns make any difference? According to research, it turns ...
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Away with selfie stick marketing!
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman ...
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Insights from South Africa’s Cannes Lions judges: What makes great creative work
With the 2019 Cannes Lions Festival of Creativity and associated Awards fast approaching, we chatted to some of the judges ...
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Shifts in advertising: An illuminating chat with the 2019 SA Cannes Young Lions winners
For a second time, Amri Botha and Carina Coetzee will be jetting off to France to compete against other Cannes ...
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