Tag: data

How valuable are your ideas? Is there a price tag to the value of our ideas? Is the power of ...

While absolute comparisons with media agencies across the pond aren’t always helpful, seeing how we stack up against others can ...

It’s only when clients understand that data-is-people that it starts to have an impact on both strategy and personified creative ...

It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold.

Put simply, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, ...

COVID-19 is reshaping digital transformation agendas across the world, coming on top of a growing global trend towards in-housing of ...