Pokémon Go has revealed a new battleground for virtual privacy
People have been lingering outside Boon Sheridan’s house all through the night. The designer lives in an old church in ...
Read more
Tag: data
The anatomy of a successful advertising campaign
The components that make up an advertising campaign can be compared to different body parts. And just like body parts, ...
Read more
Internet freedom: Why access is becoming a human right
When most people think or speak about internet freedom, they are often concerned with the right, for example, to say ...
Read more
Trends and insights on audience behaviour from the World Audiences Summit (with video)
Media intelligence company Kantar Media recently held their global World Audiences Summit in Cape Town. Executives from advertising agencies, broadcasters ...
Read more
Disrupt or die: Lessons from digital native companies
Digital native companies are setting customer expectations high in just about every industry and challenging established brands’ business models – ...
Read more
The state of the global digital marketplace
Global media company, GroupM, has published a report on digital advertising around the world. Interaction 2016 covers consumer behaviour, technology ...
Read more
