Nielsen Sports SA reports ‘significant growth’ in URC viewership
New Nielsen Sports SA data reflects a notable increase in viewership for the Vodacom United Rugby Championship (URC) ... despite ...
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Tag: data
B2C or B2B …. or both?
It’s a common misconception that B2B advertising must be plain or uninspiring. However, with the right creative approach, B2B campaigns ...
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Unstoppable: How South African women redefine resilience in life and work
In August 2024, infoQuest, a South African online research company, surveyed 300 women across South Africa from diverse demographics, to ...
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Synthetic data: The AI revolution you didn’t see coming
Imagine yourself in the midst of an intense strategy meeting. The dialogue gets heated as each person vouches for the ...
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Creating a brighter future for ambitious women in advertising
A new generation of women leaders is overturning advertising’s legacy of gender inequality. Three WPP leaders share how they’re opening ...
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The retail media revolution
Retail media is reshaping the advertising landscape, emerging as a powerful channel for brands to connect with consumers at the ...
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