WPP and Universal Music Group ink strategic partnership deal
WPP and Universal Music Group (UMG) have announced a strategic partnership that will provide clients’ brands with cutting-edge audience engagement ...
Read moreDetails
Tag: data
Enriching African retail during the festive season with a data-driven approach
The festive season is an important time for retailers across Africa to engage consumers and give sales a much-needed boost. ...
Read moreDetails
Seven days on social media: #TrumpPETing home and South Africa’s #NewCovid
He thumped home, didn’t he? It was a landslide. Too close to call? What a load of rubbish, it was ...
Read moreDetails
Five South African audiences your brand should target this holiday season
As the festive shopping season heats up, brands are vying for attention, and South Africa’s retail space is no exception. ...
Read moreDetails
Make a date: MRF’s latest MAPS data set for 13th release
The Marketing Research Foundation’s (MRF) upcoming Marketing All Product Survey (MAPS™) data set, which covers the fieldwork period from July ...
Read moreDetails
The evolution of data in campaign reporting
In the fast-paced world of digital media, data has emerged as the cornerstone of strategic decision-making. Nowhere is this more ...
Read moreDetails
