Despite a statement from Broadcast Research Council (BRC) board chairperson Monde Twala in early February that the appointment of a new CEO for the industry body would happen very soon, it a... Read more
Twenty-eight commercials were tracked in the run up to the big game, and during and after it, and released some fascinating insights into the viral life of Super Bowl ads online. Read more
To maximise the impact of research and data investments, it is just as important to know how to use them effectively as it is to know what kind of research to commission. Read more
New Vizeum JHB MD Byron John sees the media agency space rapidly evolving, and is calling for agencies to quantify their true value more. Read more
In a world where traditional advertising is at once disliked and in some cases being phased out, how is it that digital advertising has continued to increase AND show real value? Read more
New Vizeum Johannesburg managing director Byron John is looking to shake things up, by working smarter and letting data take the lead. Read more
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