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The top 10 YouTubers of 2021 who are coining it – and how they’re doing it [part I]
We hear about influencers and social media superstars all the time, but who are these people and what are they ...
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Tag: Digital Media
The changing face of influencer marketing
The influencer marketing space has grown in leaps and bounds over the last decade.
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Six big digital trends to watch in 2022
While it’s hard to make accurate predictions in the unpredictable environment we’ve been experiencing over the last two years, the ...
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#2021BeGone | The diary of a media monitor over the past year
I’m so #DoneWith21 and I know you are too. #BeGone2021. Each year I write a review of all the data ...
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Gamevertising: what it is and why it matters
The latest curiosity to fascinate marketers seemingly everywhere is the question of gaming and advertising. At a time when we ...
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Does the demise of the cookie resurrect media-mix modelling?
Media mix modelling feels like a lost art and one that should be resurrected in a cookie-deprived world.
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