Facebook relaunches itself as ‘Meta’ in a clear bid to dominate the metaverse
Facebook chief executive Mark Zuckerberg has announced the company will change its name to Meta, saying the move reflects the ...
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Tag: digital
Digital first-impressions matter … A LOT
In today’s world, chances are that the first time a customer comes across your business, it won’t be through an ...
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You are what you consume: seven profiles of the current consumer
Everyone has to shop. Some more, some less. There are those who go in search of the best deals, and ...
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Shaun Frazao appointed strategy partner at Wavemaker Worldwide in London
Wavemaker South Africa's chief strategy officer, Shaun Frazao, is heading to London to take up the prestigious position of strategy ...
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Five ways to ensure an influencer marketing campaign goes viral
A brand cannot by default be a person – but it can show what it stands for through people, which ...
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Is ‘advertising’ still relevant?
With the average consumer being exposed to something like 10 000 marketing messages a day, the whole issue of getting ...
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