Unless your show or station is offering something that your target audience feels drawn to, you are dead in the water. But how do you work out what they want? Read more
Don’t be bothered by the noise around you. Don’t let what everyone else is doing dictate what you should and shouldn’t include in your 2019 marketing plan. Listen to your customer. Read more
The Media Online's weekly column delivering news of account wins, people moves and media business news. Read more
One of the most prominent themes to emerge from the Radio Days Africa 2018 conference was a call for more unity among radio players, not hostility. Read more
The Media Online's weekly round-up of moves in media, from people and account moves, to business and diary notices, we've got it all. Read more
Businesses and individuals across KwaZulu-Natal have opened their hearts and wallets contributing a record R1.244 million to East Coast Radio’s Toy Story with Game. The station hosted a mara... Read more
