The future of commerce lives in the scroll
Brands have long treated social media as a channel for distribution, a place to push content and acquire attention. But ...
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Tag: ecommerce
Eleven strategies for e-commerce gift guides that convert
Leading South African agency TDMC (The Digital Media Collective) shares some proven strategies that will help e-commerce businesses cut through ...
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Don’t forget to plan your peak season media strategy
As South African retailers prepare for the most lucrative period of the year, key insights show that businesses focusing solely ...
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Consumer evolution: Tis the season to be shopping
Fifty percent of South African shoppers surveyed often abandon purchases because the digital experience offered by major retailers is too ...
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From shelf to screen: dentsu SA leads South Africa’s retail media revolution
Retail Media is quickly becoming one of the most important channels in South Africa’s digital economy. By allowing brands to ...
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AI-led businesses ignore humans at their peril
Ironically, over-digitisation has driven shoppers to seek human help and care in physical spaces – with an overwhelming 93% of ...
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