SA’s BRC showing the world how it transformed audience research
Head of the Broadcast Research Council of South Africa, Clare O'Neil, is presenting a paper at a global audience measurement ...
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Tag: establishment survey
SA media research a blueprint for the rest of Africa
This year’s PAMRO conference will again explore media research in Africa, unpacking a 360-degree view of the developments in this ...
Read moreDetails![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
The death of demographic targeting [part one]
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...
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SEMs and AMPS: Should sense prevail over sentimentality and suspicion?
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor ...
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The rand is stable, so is the BRC research currency
The media industry appreciates a stable rand, and it's what we need in our trading currency too. The latest presentation ...
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Getting to know the ES SEMs 8-10 (Part 3)
The ES SEM 8-10 group of 7 601 000 adults (19.3% of the population) earns the most money, enjoys the ...
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