It takes more than bad press to kill a brand
Whenever a major retail brand does something incredibly stupid, I am contacted by the business media with the question: “Does ...
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Tag: Ford Kuga
Ford still can repair its brand in South Africa but it needs to act quickly
There can be no doubt that the Ford Kuga brand in South Africa is in trouble following the model’s propensity ...
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Ford South Africa failed to protect its reputation. What it should have done
Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some ...
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Ford digs a deep, dark, social media hole for itself
OPINION: The notion that “all publicity is good publicity” has been proved wrong in the past week as Ford SA's ...
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