Tag: future of advertising

The advertising industry is a restless lover always looking for the next new shiny thing. Tumi Rabanye, jury chairperson of ...

I am 100% certain that advertising works, but I am just as certain that it could be better. Advertising is ...

There's a new perspective on advertising, one that opens doors for newspapers if they seize the initiative. In the last several ...

Over the next five years we will see ad tech supplanted, albeit short-circuited, by technology and companies that directly serve ...

“What will advertising look like in 2020?" That was the question posed to me by Jerry Wind, professor of marketing at ...