Playing to win with gamified marketing
From corporate learning platforms to Discovery’s Vitality platform, ‘gamification’ has become a part of many people’s daily lives. The idea ...
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Tag: gamification
Revolutionising retail in South Africa through gamification
Retailers in South Africa are at the cusp of a transformative shift as the potential of gamification is about to ...
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From consumer to ‘prosumer’ – tracking the future of brand expansion
The TikTok revolution is transforming online commerce, giving brands several clear pathways to direct engagement – and mad growth.
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Want new, engaged and young readers? Make them play!
The game will allow players to experience the journalism process with current news stories, and real sources, facts and photos.
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Gamification, a new level of engaging with your brand audience
By gamifying content, you are asking consumers to engage with the brand in an entertaining way, and that sometimes that ...
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Courage under fire: How marketers and agencies made lemonade
SCOPEN’s January 2021 white paper 'The Show Must Go On: Success stories during a pandemic' shines a light on some ...
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