You could certainly be forgiven for thinking that gaming is a niche interest – the reserve of kids, nerds and techies. Because until fairly recently, it was! But that’s no longer the case. Read more
Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding, including from WPP and the Sony Investment Fund. Read more
While 2020 was undoubtedly an extremely difficult year for the world, it was a mixed one for large parts of the media and entertainment industry. This article is part of the Davos Agenda. Read more
Covid-19 pushed some industries two to three years ahead of their expected timelines. Apps have been a case in point... consumers downloaded an astounding 218 billion apps in 2020. Read more
5G is fast. Really, really fast. Its millimetre wave spectrum can achieve up to two gigs a second. That is gee-whizz fast. Most of us have also figured out that it probably won’t be weaponis... Read more
The Activate Media Technology Outlook 2021 is a special view on how consumers are changing their media behaviours and preferences, and looks at everything from TV to ecommerce to gaming. Read more
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