Africa has long been touted as the continent with the most growth potential when it comes to tech and innovation. Read more
If you’re not gaming already, there’s a chance you might be soon. The video game sector is booming – and it’s tipped to keep on growing. The expansion is expected to make the global gam... Read more
Customers expect an easy, hassle-free omnichannel shopping experience; and digital innovation is the answer that retailers have been waiting for. Read more
AppsFlyer’s Performance Index 14 reveals how SHAREit is driving non-gaming global in-app purchases in Africa Read more
The latest curiosity to fascinate marketers seemingly everywhere is the question of gaming and advertising. At a time when we seem to be at the beginning of a greater intersection of the phy... Read more
With the disruptiveness of the Covid-19 pandemic, we saw shifts across all human habits, with one in particular that stood out – the shift in gaming. Lockdown was the main reason we sa... Read more
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