As the media ecosystem begins to rebrand products with racist undertones, remove ads with racist overtones and eliminate caricatures of black people in film, only then can we dismantle the s... Read more
An activation conceptualised and implemented by Toyota's newly appointed activation and sponsorship agency, Brand Inc, has revealed great ROI. Read more
With every advancement, technology has made the use of digital media slicker, faster and more engaging and there is truly no better time to fully immerse oneself in the possibilities that di... Read more
Advertisers desperately need to reach young video viewers, but can’t find them at scale on TV because their screen time is spent playing premium video games. Read more
Personalisation is the theme of PwC’s 10th annual edition of the Entertainment & Media Outlook: 2019-2023 – An African perspective, which highlights the increasing momentum of personal and p... Read more
