For brands wanting to connect with savvy ad blocking digital-first consumers in a fragmented media world, eSports is an enticing option. Read more
Since September 2017, Fortnite has amassed 125 million active players by June and made $1.2 billion for the developer, Epic Games. Read more
By 2016, the average 12th grader said they spent a staggering six hours a day texting, on social media, and online during their free time. And that’s just three activities... Read more
With over 700 screens in Ubers across SA, Hubble has crunched the data to find out what Uber passengers want, what they buy and who they are - and delivering valuable insights to advertisers... Read more
SA schoolboy Brandon Kynoch’s mobile game Torus. became a global hit when the App Store chose it as its Game of the Day in 137 stories worldwide. Read more
eSports is fast becoming a booming space, both for competitors and advertisers in South Africa. But what is its appeal? And how should brands approach this industry? Read more
