Customers expect an easy, hassle-free omnichannel shopping experience; and digital innovation is the answer that retailers have been waiting for. Read more
AppsFlyer’s Performance Index 14 reveals how SHAREit is driving non-gaming global in-app purchases in Africa Read more
The latest curiosity to fascinate marketers seemingly everywhere is the question of gaming and advertising. At a time when we seem to be at the beginning of a greater intersection of the phy... Read more
With the disruptiveness of the Covid-19 pandemic, we saw shifts across all human habits, with one in particular that stood out – the shift in gaming. Lockdown was the main reason we sa... Read more
You could certainly be forgiven for thinking that gaming is a niche interest – the reserve of kids, nerds and techies. Because until fairly recently, it was! But that’s no longer the case. Read more
Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding, including from WPP and the Sony Investment Fund. Read more
