The four rules of new PR
Technology innovation has impacted every sector of business and society, every brand owner and consumer, every media house and public ...
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Tag: Google
The impact of Google’s new mobile algorithm explained
Google launched its new 'mobile friendly' algorithm on Tuesday in what Searchengineland.com are calling 'mobilegeddon'. The site's Barry Schwarz reported that ...
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Tips for writing blogs people want to read
How long should a blog post be? This is a question I have asked and people have asked me when ...
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Engaging with ads the Google way
In a world of digital advertising clutter, brands are always looking for new ways to set their messaging apart from ...
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The case of the missing Effective Measure panel data
An excellent, clear and comprehensive piece about digital audience measurement was published in The Media in November. Written by Byron ...
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Getting the full picture of digital audience measurement
Digital audience measurement has a long way to go in South Africa, says Byron John. Over the last few months ...
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