Pitch perfect or idea theft?
“Good artists borrow, great artists steal.” This provocative quote, often attributed to Pablo Picasso, suggests that all creativity is derivative. ...
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Tag: IAS
The secret to being your agency’s #1 client – on any budget
There is a prevalent notion that small clients in an agency equate to lesser importance. Johanna McDowell, CEO of the ...
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Programmatic media under the spotlight
The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continued its four-part masterclass series with a ...
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Media agencies compete for new business in 45 pitches a year
Rising new business costs are a growing concern for agencies worldwide. In response, SCOPEN conducted a focused study in Brazil, ...
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Tackling non-disclosed media models head-on
The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), wasted no time addressing one of ...
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Agency selection: Forget everything you know about Tinder…
Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more ...
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