As media planners, we are constantly looking back into the past, to project the future. While successful most of the time, at times failure can be a result of unavoidable external factors. Read more
The job for TV strategists and planners is about to become infinitely more complicated … and interesting! Read more
Week two of Radio Days Africa 2021 kicked off in style with two sessions that had panelists buzzing to share their insights and ideas, and attendees lighting up the chat box with their quest... Read more
The first half of 2020 has put a spotlight on the business of information and entertainment. The world has turned to media, entertainment and platform companies and the industry has been cha... Read more
Out of home advertising has survived world pandemics that have changed the face of history, and still stood the test of time. Read more
As countries begin to ease lockdown measures put in place to flatten the COVID-19 curve, film and TV studios are working out how to get back to the business of show. Read more
