Tag: influence

In today’s hyper-connected world, young people are constantly bombarded with a barrage of content be it positive or negative. Today, ...

Authenticity builds the trust required for everyone in the influencer marketing space to achieve their goals.

Seventy-eight percent of South African respondents who regularly post online revealed they post content to help bring about social change ...

With the public influence of online as an atomic conduit of marketing, word of mouth marketing (WOMM) is no longer ...

The way we engage, leverage technology and even make a living is shifting – and this is what is driving ...

As with every other aspect of life, the pandemic has changed how and when we shop, as well as where ...