The changing face of influencer marketing
The influencer marketing space has grown in leaps and bounds over the last decade.
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Tag: influencer marketing
Digital in 2022 and beyond: Trends that will bring big change
By now it is well documented that the various Covid-19 lockdowns accelerated the more widespread adoption of a number of ...
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When content and commerce collide
In February 2021, a UK-based frozen dessert brand – Little Moons – experienced a 700% increase in sales – during ...
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Influencer marketing is a tangible driver of brand performance
Influencer marketing is more than a mere PR tactic and can be used to drive real return on ad spend.
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Influencer marketing is big business: here are five mistakes the stars and brands should avoid
Using social media celebrities to advertise products – influencer marketing – is a lucrative and rapidly growing industry, projected to ...
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Do influencers have an influence over online buying behaviour?
People want to connect with real people and because there is something they can relate to in each other’s lives. ...
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