The rise of a new kind of celebrity
Is your brand currently using social media stars to spread your brand message? This type of marketing, influencer marketing, is ...
Read more
Tag: influencer marketing
Trend alert: Influencer marketing campaigns have burst through the door
CYBERTORIAL* Influencers are specialists in their niche and just like a brand chooses them, they choose a brand that reflects their ...
Read more
Pepsi and Kendall: Ignoring influencer marketing 101
The Kendall Jenner/Pepsi debacle highlighted how quickly the public responds to faux marketing. The audience backlash to the advert elicited ...
Read more
Is word of mouth the most powerful advertising of all?
Operating in the media arena, I have been privileged enough to have been exposed to a lot of ground breaking ...
Read more
