From inventory to insight: The evolution of radio planning
Ultimate Media is neither a radio sales house nor a traditional media agency. We are audio‑focused brand solution partners to ...
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Tag: insights
Research transformed
For years, research was marketing's quiet cousin – steady, sensible and often sidelined when budgets tightened. It was something you ...
Read more![Excellence unwrapped: How media agencies fared in 2025 MOST Awards [part 2]](https://themediaonline.co.za/wp-content/uploads/2025/10/Most-Awards-1-13-of-85-350x250.jpg)
Excellence unwrapped: How media agencies fared in 2025 MOST Awards [part 2]
The response to this year’s MOST Awards Survey was the second-highest sample in its history – a sign that it ...
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Sports marketing: Adaptability in action
Nielsen Sports SA has hosted the latest edition of its Annual Trends Breakfast at the Bryanston Country Club in Johannesburg. ...
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What has, and hasn’t, changed since the pandemic
As businesses prepare to weather potential stormy economic conditions as a result of geopolitical and global economic trade uncertainty they ...
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‘This is gold’: Million & Change campaign producing results
I have to share some stats from our Million & Change promotion, where we are giving one winner R1 million ...
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