Nielsen launches new Smartstore offering in South Africa
Nielsen is revolutionising shopper behaviour research by using immersive virtual reality technology to digitally recreate a shopping experience.
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Tag: insights
Telling stories through data analysis and providing insights
Data underpins decision making in DStv Media Sales, and a team of analysts and media strategists bring data to life, ...
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The buzz around branded content – and an industry body to oversee it
Everyone seems to be talking about branded content marketing nowadays, a less-intrusive alternative to traditional advertising.
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Media Host launches TV and radio advertising monitoring system, Adlytics
CYBERTORIAL: Want to know what your competitors are up to with their radio and television advertising? Media Host’s new Adlytics ...
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Integration and the art of navigating a myriad of channels and formats
A multichannel, integrated campaign can increase a brand’s reach and appeal to customers, but only if done in the right ...
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Changing the approach to media education
The skills that learners need in today’s business world are very different from those of the past, requiring a new ...
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