Micro moments, consumer insights and the future of media planning
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our ...
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Tag: insights
Exclusive: AFSTEREO eyes Africa expansion with its in-depth data and monitoring
Having been around for the past 15 years, AFSTEREO has largely flown below the radar. An exclusive interview with co-founder, ...
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Just because people CAN see your advert, doesn’t mean they WILL see it
People are very good at ignoring adverts, so brands must think carefully about all the impacting factors, including creating amazing ...
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Nielsen launches new Smartstore offering in South Africa
Nielsen is revolutionising shopper behaviour research by using immersive virtual reality technology to digitally recreate a shopping experience.
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Telling stories through data analysis and providing insights
Data underpins decision making in DStv Media Sales, and a team of analysts and media strategists bring data to life, ...
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The buzz around branded content – and an industry body to oversee it
Everyone seems to be talking about branded content marketing nowadays, a less-intrusive alternative to traditional advertising.
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