Tag: insights

The shift from LSMs to SEMs allows us to segment more effectively, based on a more detailed understanding of South ...

For many businesses, influencer marketing forms a key part of their marketing strategy – it’s a powerful way for them ...

In February 2023, TrendER/infoQuest, a South African online research company, conducted a survey among young South Africans to assess their ...

InSites Consulting, the global consumer insight and collaboration agency, has rebranded to Human8.

Marketing tech can be incorporated to a campaign in various ways, from minor tech integration to a highly tech-driven campaign.

In today’s digital world, where ecommerce platforms are becoming the de facto standard for many shopping experiences, the retail value ...