IAB/PwC Online Advertising Revenue Report explores digital innovations and tech
Digital advertising spend is between 21% and 40% of total advertising spend in South Africa. Internet advertising remained at 34% ...
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Tag: Interactive Advertising Bureau of South Africa
The continuing evolution of digital advertising
In the age of customer-centricity and renewed privacy, digital advertisers need to highlight their human side.
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IAB SA invites industry members to tender for role as online measurement partner
The IAB SA Executive Board and the IAB SA Future of Measurement Committee is searching for an official online audience ...
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The dichotomy of digital in 2021: an industry galvanised by Covid-19
The stakeholders in the digital marketing ecosystem need to pull together to face its challenges and capitalise on opportunities.
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The state of digital: 2021 Bookmarks Awards Jury share insights
In the run up to the 13th annual Bookmarks Awards, themed Moving the Industry Forward, eight jury chairs have shared ...
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IAB SA launches POPIA compliance best practice handbook
With POPIA due to be implemented on 1 July, the IAB South Africa has launched a handy guide to help ...
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