Radio tunes in to social virtual reality
Has South African radio evolved to meet consumers where they are? If you look at how the industry has grown ...
Read more
Tag: Jacaranda FM
Smile FM, ECR and Jacaranda FM launch R900 000 ‘tip jar’ to help hospitality and entertainment workers
Radio stations Smile 90.4FM, East Coast Radio and Jacaranda FM have teamed up with Lottoland to lend a helping hand ...
Read more
How can brands earn a piece of the attention economy pie?
When we think of attention economics, brands must entice users to volunteer their attention and spend money. It is also ...
Read more
Lift off as East Coast Radio and Jacaranda FM launch a ‘341’ campaign to help boost businesses
With businesses across the board still reeling from the ongoing effects of Covid-19, a number of media businesses have extended ...
Read more
The ‘new normal’ consumer needs your attention
As South Africans emerge from the pandemic with considerably less spending power, consumer brand relationships are likely to permanently be ...
Read more
Sticky content: The art of attracting, converting and retaining audiences in 2021
What’s the probability that you’ll remember every piece of content that you’ve consumed today? With so much marketing material in ...
Read more
