Co-creation over control: The Real Talk debate on how to win Gen Z’s trust
Women in Marketing (WiM) Africa, in partnership with Kantar, convened over 60 senior marketers, brand leaders, and Gen Z voices ...
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Tag: Kantar
Amazon brands dominate consumers’ preferred ad spaces
Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the global marketing data and analytics ...
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US brands top the charts in Kantar BrandZ 2025 ranking
US brands now comprise 82% of the total value of the Global Top 100, up from 63% in 2006, but ...
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Cracking the code of green claims: Ensuring truth and transparency
Public concern over environmental issues has driven demand for products that minimise harm to, or positively affect, the environment. Consumers ...
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Decoding modern masculinity
The ideals of masculinity have often been shown as monolithic, offering a very narrow range of attributes and expected behaviours. ...
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Media leaders agree industry needs new skills
Media organisations and leaders from 53 countries have told Kantar there's no room for complacency and a clear desire to ...
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