RIP Barbara Cooke, trailblazer and fiercely independent thinker
Regarded as the doyenne of the South African advertising research sector, Barbara Cooke died on 5 June at the age ...
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Tag: Karen Bailey
Cinema: It’s hot again!
Cinema seems to be experiencing outrageously good (advertising) fortune, with its share almost doubling to 1.5% of the market.
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Avengers: Endgame breaks records in South Africa
The latest installment in Marvel’s Avengers universe, Avengers: Endgame, which opened in South Africa on 25 April, has proven a ...
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After a blockbuster year, SA cinema sees bright outlook for 2019
The advertising and attendance outlook for South African cinema is looking bright for 2019. And there are some major blockbusters ...
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South African cinema set for blockbuster year
The heads of South Africa's top two cinema chains are predicting a good year for movies, while sales arm, Popcorn, ...
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It’s a blockbuster! Independent South African research reveals cinema ads deliver strong ROI
A local media return on investment benchmark from Nielsen Advanced Analytics has revealed that digital and cinema demonstrated the best ...
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