Media Beyond The Numbers: Is SINGLE source the answer?
Should single source research be the go to for South African research? Nkateko Mongwe emphatically says YES, with these three ...
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Tag: LSMs
Are LSMs still relevant in 2019?
The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there's been growing criticism ...
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SEMs and LSMs: Play the ball where it lies
Media planner Gordon Muller took the opportunity to explain SEMs vs LSMs at the most recent release of the BRC ...
Read more![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
The death of demographic targeting [part one]
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...
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Getting to know the ES SEMs 8-10 (Part 1)
A few years ago, The Media Online published a story on LSM 7-10, which proved a hugely popular post, and ...
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Real reflection of SA society: Learning about SEMs and the ES
The full 12-month Establishment Survey is scheduled for release at the end of September. The Broadcast Research Council (BRC) is ...
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