Tag: marketer

The role of chief marketing officers (CMOs) has significantly evolved due to changes in consumer behaviour and the emergence of ...

Energy drink, Prime, has officially lost its sizzle. Launched in early 2022 by YouTube personalities Logan Paul and KSI, the ...

At the beginning of every year, a barrage of trend think pieces flood our favourite news sites and inboxes, courtesy ...

Social listening tools are great assets for businesses to have in 2021; in fact, some might say that they are ...

Like most of my peers in the marketing industry, I get inventors and clever thinkers contacting me with something new ...

The voice of the customer adds emotion into an otherwise logical conversation -- and every marketer worth a grain of ...